When someone asks, “What kind of restaurant is Wheat & Water?” I’m always proud to answer “Pizza and beer.” Sure, we have salads and charcuterie. And yes, we serve wine and craft cocktails, too. But, at our core, we’re a place that serves great pizzas and frosty brews.
Some might say that I’m selling ourselves short with that response. And to them, I respectfully disagree.
Pizza is a wonderfully democratic dish enjoyed by people of every race and socio-economic strata. Children grow up loving those savory slices of cheese or pepperoni well into adulthood. There’s just something inexplicably delicious about the magical combination of freshly baked dough covered with tangy tomato sauce and melty mozzarella cheese that never fails to make mouths water.
The kind of Pavlovian response pizza elicits is really remarkable. Because not only can 99.9% of people relate to how it tastes—they also register the positive emotions and memories associated with eating it. After all, don’t we usually share a slice with friends or family?
Pizza really is the ultimate feel-good food.
And, at the end of the day, don’t we all just want to feel good more than we feel bad? To seek out and savor opportunities to enjoy bliss in our everyday lives. These fleeting moments when everyone around you is smiling and thoroughly satisfied.
That, my friends, is the power of pizza.